Hi, I’m Tayson. I started Outdoor Vitals to help outdoor enthusiasts “Live Ultralight” through the use of premium ultralight products that cut down on waste. My team and I believe Living Ultralight means using premium gear that works in any weather, is easy to pack, and won’t slow you down. It means buying less quantity to fill up our earth’s landfills and buying more quality products that are ready for all your adventures.
I knew that premium gear was inherently lighter, lasted longer, and provided better outdoor experiences. However, the price of the gear was out of reach for me and my family. I wanted outdoor adventurers to spend less on gear and more on experiences.
That’s why I designed Outdoor Vitals to sell directly to consumers and cut out middlemen retailers that markup prices sometimes by double. With this business model, we’ve been able to get quality products out to you for 40-50% less than a retail store.
I also recognize that I’m very fortunate to be where I am, while others around the world are not as fortunate. So Outdoor Vitals donates 1% of our revenue to sustainable poverty projects around the world.
This will be our 3rd crowdfunding campaign. Our last campaign raised over $750,000 on Kickstarter and continued to hit over $1,000,000 on Indiegogo!
When we started, we only had $500 to put into the company — and we never took venture capital. We determined that a family owned company is better at creating value for customers. While the company has grown to be a 9 figure brand, it's still extremely vital to our growth that we use crowdfunding platforms to help us compete with investment company owned or venture capital backed outdoor brands. We believe that focusing on long term value for our customers is more important than reporting to investors about how to maximize the next month’s profits.
The Outdoor Vitals team is made up of passionate outdoor enthusiasts that understand the demands and needs of outdoor attire and accessories. We constantly push the envelope by finding the latest and most innovative materials to build our products, and the Satu Pants are our biggest innovation yet!
Join us and start Living Ultralight today!